Diamond of Marrakesh Riad is what happens when Moroccan tradition swipes right on modern luxury. Think mosaic floors, scented air, and a courtyard that whispers, “relax, darling.” But offline charm isn’t enough these days—so we gave this dreamy hideaway a brand that’s just as magnetic online. Website? Chic. Branding? Regal. Vibe? A visual mint tea—refreshing, classy, and warm.
Preliminary Design or Layouts
We started with a moodboard that smelled like orange blossom and looked like gold dust on zellige tiles. The idea was clear: no boring beige. We played with a palette of deep blues, sandy neutrals, and gold accents, designing a brand experience that whispered luxury but shouted Morocco, baby! The website layout followed suit—minimal, elegant, and mobile-ready for jetsetters scrolling from the airport lounge.
The Challenge
Luxury isn’t loud. But silence isn’t sexy either. Our challenge was crafting a visual identity that felt expensive without being snobby. Plus, let’s be real—getting people to book a boutique stay online means trust, vibes, and aesthetics need to align faster than you can say “mint tea, please.”
What We’ve Done
The Result
Bookings went up. Time spent on the site doubled. And guests walked in saying “we booked it because the brand felt different.” That’s the power of design that doesn’t just look good—it works like a charm (and smells like cedarwood).
